Hi, I’m Flora Li

UX/UI Designer crafting thoughtful digital experiences

About me

Hello! I'm Flora Jifan Li 😊
I’m a UX/UI designer who loves turning complex ideas into clear, friendly, and delightful experiences. With a strong foundation in graphic design, solid computing skills, and a brain wired for marketing strategy, I design with both users and impact in mind.

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More about me

Something about me:

🎨 Graphic Design

Using Figma, Procreate, and Adobe Illustrator, I craft visuals that balance creativity and structure, supporting intuitive, engaging user experiences across digital products.

📙 Storyteller

I believe good design is a story well told. Through thoughtful visuals and interactions, I shape experiences that feel warm, clear, and meaningful.

💻 Computing skills

I have foundational knowledge of Racket, Python, JavaScript, HTML, and CSS, which helps me understand how designs are implemented in real technical environments.

🌱 Product Design

I approach product design with empathy and curiosity, shaping ideas into intuitive experiences that solve real problems for real people.

My Projects:

Rebite!

Winner of First Place at the 2025 Seneca Hackathon. ReBite! is a digital platform that teaches elementary school students food sustainability. Through games, videos, and interactive farm experiences, the app makes learning engaging and accessible.

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Snuggles

Developed for the Sun Life Design Hackathon 2024 (Mental Health theme), Snuggles is a mental health intervention product with a lovable sea animal mascot, created to support the emotional well-being of children aged 6–16.

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Haven

Created for Design for Change 2023, Haven is an application that explores a digital approach to addressing homelessness, one of Canada’s most critical social challenges. The design prioritizes accessibility, clarity, and real-world impact.

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Monthly Muse

The Monthly Muse project is an innovative solution to transform the fashion industry towards sustainability. The app’s user-friendly empowers customers to rent and experiment with new clothing items every month, significantly reducing their carbon footprint.

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Moodi

Moodi is a mental health support app developed for the Sun Life Employee Insurance Hackathon, designed to improve employee well-being by rewarding participation in mental health events and offering easy access to psychological support.

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WeConnect

Built during the COVID-19 pandemic, WeConnect blends gamification and VR/AR technology to create shared experiences that bring people closer, even when physically apart. It turns distance into a space for connection.

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